Episode 7

full
Published on:

9th Jul 2020

Creating Goals

It may take around 18 months on average for a podcaster to reach a sizable audience, from the moment you launch to when you can actually start pitching to advertisers. Right at the bat, It is essential to set clear goals, not only to ensure your own productivity but to measure your show’s progress. Whether you are looking to monetize, or simply doing it for the love of podcasting, setting clear objectives and realistic expectations is fundamental, this episode will make you evaluate your goal setting and help you model it around your own take on podcasting.

Jump straight into:

(01:08) - Understanding the differences between goals and purpose — “We always recommend thinking about podcasting as another arm of your overall strategy.”

(02:50) - Is podcast revenue even achievable? All you need to know about monetization. — “It’s not impossible, but it does take some time and effort.”

(05:17) - How companies could benefit from internal podcasting. — “You want to get your employees to engage with the content that you’re putting out there.”

(07:17) - Podcasting as a hobby and the value of small wins — “You’ll be in a great spot to see or feel success from what you’re creating.”

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at info@studiopodsf.com or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.

StudioPod also offers an AirBnB Experience, where you can learn how to podcast; to learn more or to book one of our amazing courses, go to https://studiopodsf.com/courses.


Show artwork for PodOn Podcast

About the Podcast

PodOn Podcast
Created by the founders of StudioPod to share their best practices when podcasting.
Welcome to the PodOn Podcast! We launched to help you, the curious and scrappy podcaster, learn what it takes to launch, maintain, and grow your podcast. We provide best practices in 15-minute episodes, complemented with interviews of industry experts and podcasters across all genres. If you’re a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast media company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, check out our website (http://studiopodsf.com). You can also send us an email (info@studiopodsf.com) or contact us through our social media channels (@studiopodsf).

About your hosts

TJ Bonaventura

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I began my podcasting journey in 2016. A friend and I tried to launch a podcast and I couldn't believe how much went into creating a show...crazy right?!? For the last 4 years, I've jumped headfirst in podcasting and have made it my passion and livelihood. Since opening StudioPod in 2018 I've helped companies, writers, professional athletes, doctors, and many others produce their podcasts.

Julian Lewis

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Working ~15 years in digital media and teaching a media course, I thought launching my own podcast would be easy. Overwhelmed, I outsourced production and editing to StudioPod, allowing me to focus on what I'm best at, the content and promotion. I joined forces with TJ to help make podcasting easier for the masses, as he did for me.