Episode 9

full
Published on:

23rd Jul 2020

Misguided Podcast Myths with Anna McClain

On this PodOn episode, we chat with Anna McClain, a podcast producer and consultant for organizations and individuals. Podcasting is not about following a formula, but about using it to expand your personal and professional limits. Today, you’ll learn about podcasting’s true magic and why an internal podcast could unfold a handful of opportunities for any company — despite its budget and resources. Listen now to learn how a thoroughly planned podcast could engage your employees, humanize your brand, and build a genuine connection with your clients. All you have to do is ask yourself: Why not?

Jump straight into:

(00:45) - How podcasting is meant to break the old school rules and how to boost your creativity - “In podcasts, you just have so much freedom, you can really think outside the box.”

(10:52) - On internal podcasting and why companies should embrace it as a modality - “Companies are understanding that frequent clear communication with their employees is absolutely critical right now.”

(19:13) - How to build an influential culture, produce trackable stats, and bring your collaborators into the conversation - “There’s a million ways to recognize employees. It’s not just a one-sided thing, it’s a lot more engaging than that.”

(24:38) - Quantity vs. quality: how many listeners are enough? - “Not everyone is going to be your potential audience, and that could be true for an internal podcast too.”

(29:32) - How brands can team up with indie podcasters - “The brand doesn’t have to be the creative force behind the show.”

(31:53) - How major historical events can give birth to evergreen content, empower previously silent voices and create spaces for vulnerability - “I think a lot of podcasters can take this time to reflect on what they’ve been doing and switch it up and use it as a chance to change things up.”

(37:41) - Pitching a podcast to your organization - “Any organization with a budget can make it happen, it’s just a matter of getting creative.”

Resources

Connect with Anna through LinkedIn

Why Start a Podcast?

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at info@studiopodsf.com or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.

StudioPod also offers an AirBnB Experience, where you can learn how to podcast; to learn more or to book one of our amazing courses, go to https://studiopodsf.com/courses.

Show artwork for PodOn Podcast

About the Podcast

PodOn Podcast
Created by the founders of StudioPod to share their best practices when podcasting.
Welcome to the PodOn Podcast! We launched to help you, the curious and scrappy podcaster, learn what it takes to launch, maintain, and grow your podcast. We provide best practices in 15-minute episodes, complemented with interviews of industry experts and podcasters across all genres. If you’re a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast media company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, check out our website (http://studiopodsf.com). You can also send us an email (info@studiopodsf.com) or contact us through our social media channels (@studiopodsf).

About your hosts

TJ Bonaventura

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I began my podcasting journey in 2016. A friend and I tried to launch a podcast and I couldn't believe how much went into creating a show...crazy right?!? For the last 4 years, I've jumped headfirst in podcasting and have made it my passion and livelihood. Since opening StudioPod in 2018 I've helped companies, writers, professional athletes, doctors, and many others produce their podcasts.

Julian Lewis

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Working ~15 years in digital media and teaching a media course, I thought launching my own podcast would be easy. Overwhelmed, I outsourced production and editing to StudioPod, allowing me to focus on what I'm best at, the content and promotion. I joined forces with TJ to help make podcasting easier for the masses, as he did for me.